Complete voice, messaging, presence and video offering now available for the most popular desktop and mobile operating systems
Oct. 18, 2011
/PRNewswire/ - To help service providers and Internet Telephony providers grow revenues by leveraging video as the new key service to customers,
(OTCBB: CPAH) (TSXV: CCV) today announced that, starting this fall with the next version of Bria iPhone Edition, CounterPath will offer a complete voice, messaging, presence and video offering for the most popular desktop and mobile operating systems. In addition, the company is also announcing integration with BroadSoft's BroadWorks platform through the implementation of the most used features leveraging BroadSoft's Xtended Services Interface (XSI).
Incumbent service providers are facing a significant threat in this new world of voice, messaging and video applications due to the popularity of VoIP companies such as Skype, which represents over 20% of international long-distance calling today
as well as 82% of all mobile VoIP bandwidth
, and Facebook, which now has enlisted over 10% of the world's population
. In fact, as smartphones and tablets continue to displace deskphones and cell phones in both the home and office, the demand for enterprise-grade applications that enable video calling has never been higher. Further, with market penetration of smartphones expected to be over 50% by 2015
, and mobile video calling estimated to exceed 130 million users by 2016
, service providers are expected to be seeking video calling applications to offer their end users.
"Video applications are the next battle ground for service providers," said
, SVP of Marketing and Products at CounterPath. "Video is a critical component of the services mix for operators as users have become more sophisticated in their use of voice, messaging and now video, and expectations for communicating on their terms are driving providers to increase the bandwidth of their networks. Customers expect multiple ways of communicating—it's no longer about a single application. Significant opportunity exists to meet user requirements through allowing users to seamlessly communicate through the device and means they chose."
Extending video support from the desktop softphone into the smartphone and tablet space places CounterPath in a unique position in the market. Users of CounterPath supported mobile devices will now be able to launch their Bria softphone application, check the availability and status of colleagues, friends and family members, send an instant message or SMS/text message and launch a voice call and video call in a quick, intuitive and seamless manner whether they are at home, in the office or on the go.