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Nexxus Lighting Announces Retail Store Prescriptive Utility Rebate Program For Array® LED Bulbs In Collaboration With American Electric Power Service Corporation

Stocks in this article: AEP NEXS

CHARLOTTE, N.C., Oct. 18, 2011 /PRNewswire/ -- Nexxus Lighting, Inc. (NASDAQ: NEXS) is pleased to announce that it has signed a Memorandum of Understanding with American Electric Power Service Corporation (AEP Ohio) to offer in-store rebates of $10 to $15 on select ENERGY STAR® qualified Array® Light Emitting Diode (LED) bulbs.  AEP Ohio, a unit of American Electric Power (NYSE: AEP), will apply the in-store discounts to purchases made by residential consumers at participating retailers throughout its Ohio service area.

The promotion will be in effect from October 26th, 2011 through December 31st, 2011, or until funding is depleted.  The incentives are applicable to the Array R30 3000K Flood, R30 3000K Accent, and PAR38 3000K Accent models.

Nexxus Lighting is currently working on similar joint rebate programs with additional U.S. utility companies to make in-store discounts available to consumers who purchase the Array brand of light bulbs.  Nexxus is committed to providing the highest quality, most energy efficient LED bulbs in the industry.

"The LED Program is part of our gridSMART® initiative to help our residential customers use less energy, lower energy costs, conserve natural resources and protect the environment," said Jon Williams, AEP Ohio manager energy efficiency and peak demand response.  "Included among the benefits of LEDs are high energy efficiency, long operating lifetime, reduced radiant heat, directional illumination and aesthetic appearance."

"Now that our products are on retail shelves, these types of rebate programs, which promote the most energy efficient LED replacement bulbs, will help drive consumer adoption by delivering a new lower and highly competitive consumer purchase price for select Array bulbs," stated Mike Bauer, President and CEO of Nexxus Lighting.  "This is the first of similar programs we are working on across the country to continue building the Array brand and highlight our commitment to offering the best value in LED lighting to the market," concluded Mr. Bauer.

About Nexxus Lighting, Inc.

Nexxus is a leader in high performance LED replacement light bulbs under its Array® Lighting line of products.  The company holds 37 issued U.S. and foreign patents and 30 patent applications pending related to its Array® Lighting and Lumificient product offerings.  Nexxus is committed to leading edge design and introducing LED products that set the standard in the industry in terms of performance and reliability.

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