National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has added Dickinson Theatres as a network affiliate.
Under the terms of the exclusive agreement, 16 theaters with 186 screens in Arkansas, Arizona, Kansas, Missouri, Nebraska, Oklahoma, and Texas will join the NCM Cinema Network beginning in December 2011. In addition to exclusively presenting NCM’s FirstLook pre-feature program, select Dickinson Theatres will also present NCM Fathom’s live and pre-recorded Entertainment and Business Events. Dickinson Theatres has an estimated annual attendance of 3.8 million patrons.
“The addition of the Dickinson theater circuit to our cinema media network improves NCM’s competitive positioning versus other national advertising networks by extending our national reach and providing better geographic coverage in several smaller and mid-sized markets,” said Kurt Hall, NCM's chairman and chief executive officer. Mr. Hall added, "I look forward to building a long-term partnership with the Dickinson management team as we bring their film patrons our high quality FirstLook pre-show and help them increase seat utilization through Fathom entertainment programming and corporate events."
“We want to offer the best possible experience to moviegoers who frequent our theaters,” said Ron Horton, executive vice president of Dickinson Theatres. “We believe adding NCM’s first-rate pre-show program and world-class Fathom events will benefit our customers and contribute to the continued financial health of our locations.”The new affiliate agreement with Dickinson Theatres is the most recent expansion of the NCM Cinema Network – the largest digital in-theater video and satellite distribution network in North America. NCM currently has exclusive, long-term cinema advertising agreements in place with founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, totaling approximately 1,175 theaters and 15,300 screens, as well as network affiliate relationships with 24 top regional theater circuits representing approximately 335 theaters and 3,540 screens.