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4 Areas Where Apple's Cook Could Outperform Jobs

New Technologies

Could Cook add new technologies to the iPhone that were shunned by his predecessor? Quite possibly, according to In-Stat's Nogee, who think that this would further differentiate the phone from its competitors.

"The phone industry is tough -- it's getting more competitive now with Android and Windows phone coming out," he told TheStreet.

Specifically, Nogeea think that near field communication (NFC), a swiping technology used for mobile payments, would be a smart move for Apple. Rival Google (GOOG), for example, is using NFC for its eponymous Google Wallet smartphone app, which has the backing of Visa (V), Citigroup (C) and MasterCard (MA).

Handset makers Nokia (NOK), Samsung and LG also have jumped on the NFC bandwagon.

"There's interesting things in near field communication technology and electronic purchases with the phone," explained Nogee.

With consumers looking to use their phones as mobile wallets, there were rumors that NFC technology would form part of Apple's latest iPhone announcement, although this did not materialize.

It's not just NFC, though, that could be high on Cook's agenda, according to the analyst. The Apple chief should push exciting new display technologies such as Pico Projectors, which are miniature, laser-based image projectors, he said.

Apple may already be on this path, if a recent patent application from the Cupertino, Calif.-based firm is anything to go by. The filing describes a technology that shares images between projected displays on different devices, hinting at mini projectors for future iOS offerings. The technology will even detect multitouch gestures on the projected displays, according to the application, a space age feature that would undoubtedly wow Apple's many fanboys.
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