This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

10 Disastrous PR Moves by Companies

LeBron James' bad decision
LeBron James has a lot to carry on his broad shoulders. There is the six-year, $110 million investment the owners of the Miami Heat have in him. There are basketball fans to appease. And there are big-name sponsors who have shelled out big bucks to associate themselves with the top NBA star, among them McDonald's (MCD - Get Report) and Nike (NKE - Get Report).

For most of his career, James was one of the few young phenoms who seemed to pan out, entering the league straight from high school. He was young, likable and talented -- a native of Cleveland who played for the hometown team.

But James' decision to pursue free agency left Ohio residents hanging. It was very likely their hometown hero would pack his bags.

While there would surely be a fair share of Cavaliers fans who would never forgive their prodigal son, James certainly had the opportunity to exit gracefully and with at least muted good wishes. Many of his critics, deep down, would be thankful for the resurrection of the team he ruled and admit they too would switch employers for a few million more dollars a year.

But James let his consultants and handlers pitch him on making the whole contract process a spectacle. Notable was a disastrous, hourlong, ESPN special called The Decision, in which cities vied for his services as though they were reality show contestants.

In trying to create drama and build upon James' reputation, all they did was ruin it. James is now one of the more reviled and mocked figures in sports (aside from another classic PR bungler, Tiger Woods).

7 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $118.03 -0.71%
AIG $63.15 0.05%
ALK $79.61 0.01%
BP $34.99 0.00%
ANF $26.72 1.71%


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs