This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

10 Disastrous PR Moves by Companies

Facebook vs. Google
Facebook seems to always be under attack by one disgruntled party or another, usually about its ever-changing, sneaky approach to a privacy policy. Bottom line: A company that give you a service for free in exchange for mining data is never going to be too keen on shielding your data from prying eyes.

It does seem Facebook suffers a disproportionate share of scorn regarding this topic than the bigger potential threat to personal privacy that is Google (GOOG).

Still, Facebook crossed a line when PR firm Burson-Marsteller was tasked with trying to spread privacy-related vitriol about Google and plant news stories and blogs that prodded writers to make the case for them, even offering to help write these pieces. The targets ranged from influential blogs to USA Today.

In one of the emails leaked by an unwilling blogger, Google is described as having "a well-known history of infringing on the privacy rights of America's Internet users."

PR firms always try to influence stories -- it's what they are paid for. What made these efforts such a failure is that the firm refused to reveal it was working for Facebook. Here's the other miscalculation: The public often has a finely tuned hypocrisy detector. A suitable defense for Facebook when its lackadaisical approach to user privacy is denounced really needed to be more than "They started it!"

5 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $123.91 -0.42%
ALK $63.93 -3.40%
AIG $54.66 -0.24%
AMZN $369.46 -0.71%
ANF $21.82 -1.00%

Markets

DOW 17,686.71 -89.41 -0.50%
S&P 500 2,059.01 -8.88 -0.43%
NASDAQ 4,866.4050 -34.48 -0.70%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs