This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

10 Disastrous PR Moves by Companies

Detroit (expletive) City
So, you work for a firm that gets hired by Chrysler (DAI) to help build its social media presence.

If you read the newspapers, you may realize that the company had battled to stay alive, resorting to a government bailout to stay afloat. You should also be aware that the government loan riled up conservatives, despite supporters maintaining it was needed to save U.S. jobs, particularly in Michigan.

If you know anything about your big client, you might also know Chrysler had unveiled a series of dramatic commercials, some featuring rapper and Detroit native Eminem, to show the world that the hardworking character of that city's workforce should be a source of American Pride and optimism.

You should have known all that. Instead, an employee of New Media Strategies, a Virginia-based marketing firm retained by Chrysler, went on the company's Twitter feed, @ChryslerAutos, and posted: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive."

(In the tweet -- accidentally posted to the company site instead of a personal feed -- the expletive we censored was actually spelled out.)

Accidents happen and, really, the tweet was not that bad. But in the world of social media, never the company and personal should meet. Given the company's Detroit Pride message, the posting was even more of a wreck.

Fortunately, Chrysler shook aside the flurry of unwanted media attention.

The firm, however, lost the gig.

As for the staffer who made the mistake, last month he started work on the social media initiatives of another company -- this time Ford (F - Get Report).

2 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $123.25 -0.80%
ALK $65.59 1.52%
AIG $54.03 -0.26%
AMZN $370.56 0.87%
ANF $21.72 -0.87%

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs