Rentrak Expands Its Contract With Fisher Communications
PORTLAND, Ore., Oct. 13, 2011 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and entertainment industries, today announced Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media innovation, has renewed its StationView Essentials contract for its CBS and FOX stations in Bakersfield, California and has added their Seattle, Washington ABC affiliate, KOMO-TV.
"Continuous, passive and electronic measurement that results in stable viewing information has provided our Bakersfield stations with a competitive advantage in the marketplace over the last year. We rely on Rentrak not only for sales, but also as a strategic tool for our news and promotions. The stability of Rentrak ratings is key for growing our business, and we are eager to deploy that same advantage for KOMO in Seattle," said Randa Minkarah, Fisher's Senior Vice President of Revenue & Business Development.
"Expanding our partnership with Fisher into Seattle, and continuing in Bakersfield, is testament to the value that Rentrak's TV ratings database currency provides to the TV industry. Fisher understands that 'business as usual' is no longer an acceptable strategy in today's challenging economic environment, and with Rentrak insights, they take the lead in bringing more stable and predictive ratings information to their agency and advertiser clients," said Steven Walsh, Rentrak's Senior Vice President of Local Television Sales.Available in all 210 television markets, Rentrak's StationView Essentials service provides uniform measurement 365 days a year and features the only fully-integrated database of detailed satellite, telco TV and cable viewing information combined with product consumption information from over 19 million televisions nationwide. About Fisher Communications Fisher Communications (FSCI) is an innovative local media company with television, radio, internet and mobile operations throughout the western United States. Fisher operates 18 television stations, which include network affiliations with ABC, CBS, FOX, Univision and CW that reach 3.5% of U.S. television households, and three radio stations targeting a full range of audience demographics. Fisher Interactive produces more than 120 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses. The Company is headquartered at Fisher Plaza, a 300,000 square foot media, telecommunications and data center facility in Seattle, WA. More information about Fisher Communications, Inc. is available at www.fsci.com. About Rentrak Corporation Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com. RENTM
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