NEW YORK and Cambridge, Mass., Oct. 13, 2011 /PRNewswire/ --
- Turnkey Approach to Address Privacy Laws and Industry Self-Regulatory Programs
- To Become Available to Akamai Customers in the US and EU
Akamai Technologies, Inc. (NASDAQ: AKAM) and Evidon today announced an exclusive strategic alliance whereby Akamai will be able to offer its customers easy access to Evidon's privacy and compliance services for the management of the Industry Self-Regulatory Program in the US, the European ePrivacy Directive, and its corollary self-regulatory effort for Online Behavioral Advertising. The unique, first-of-its-kind global agreement between the companies is intended to enable Akamai customers to seamlessly provision and deploy Evidon's InForm™ assurance service across their websites.
Teaming with Evidon, Akamai is planning to provide customers with easy implementation and access to Evidon's industry-standard method for addressing certain key notice requirements of the Digital Advertising Alliance's program. Enabling dynamic insertion of the privacy notice with no IT required, Akamai's use of Evidon will enable customers to manage the tracking of code and cookies on their websites.Evidon InForm enables simple and scalable implementation of the Advertising Option Icon into display ads and websites, and gives consumers access to information about how their information is collected and used, with the option of opting out altogether. "Working with content providers around the globe, Akamai intends to leverage its technical expertise to help enhance consumer transparency and confidence in the Internet," said David Kenny, president of Akamai. "Working with Evidon helps us provide a seamless way to address industry self-regulatory programs around the world for our customers, in a simple and scalable fashion." Evidon was the first company designated by the US Digital Advertising Alliance as an Approved Provider of compliance services for the Self-Regulatory Principles for Online Behavioral Advertising (Principles). This includes the ability to deliver the Advertising Option (or Forward I) icon on behalf of companies who are participating in the self-regulatory program. The company's Assurance Platform is operating at scale, delivering the Advertising Option Icon and corresponding notice in billions of monthly advertising impressions across the Internet for leading brands.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV