Oct. 13, 2011
- Turnkey Approach to Address Privacy Laws and Industry Self-Regulatory Programs
- To Become Available to Akamai Customers in the US and EU
Akamai Technologies, Inc. (NASDAQ: AKAM) and Evidon today announced an exclusive strategic alliance whereby Akamai will be able to offer its customers easy access to Evidon's privacy and compliance services for the management of the Industry Self-Regulatory Program in the US, the European ePrivacy Directive, and its corollary self-regulatory effort for Online Behavioral Advertising. The unique, first-of-its-kind
global agreement between the companies is intended to enable Akamai customers to seamlessly provision and deploy Evidon's InForm™ assurance service across their websites.
Teaming with Evidon, Akamai is planning to provide customers with easy implementation and access to Evidon's industry-standard method for addressing certain key notice requirements of the Digital Advertising Alliance's program. Enabling dynamic insertion of the privacy notice with no IT required, Akamai's use of Evidon will enable customers to manage the tracking of code and cookies on their websites.
Evidon InForm enables simple and scalable implementation of the
Icon into display ads and websites, and gives consumers access to information about how their information is collected and used, with the option of opting out altogether.
"Working with content providers around the globe, Akamai intends to leverage its technical expertise to help enhance consumer transparency and confidence in the Internet," said
, president of Akamai. "Working with Evidon helps us provide a seamless way to address industry self-regulatory programs around the world for our customers, in a simple and scalable fashion."
Evidon was the first company designated by the US Digital Advertising Alliance as an Approved Provider of compliance services for the Self-Regulatory Principles for Online Behavioral Advertising (Principles). This includes the ability to deliver the Advertising Option (or Forward I) icon on behalf of companies who are participating in the self-regulatory program. The company's Assurance Platform is operating at scale, delivering the Advertising Option Icon and corresponding notice in billions of monthly advertising impressions across the Internet for leading brands.