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Oct. 11, 2011 /PRNewswire/ -- Creative Channel Services (CCS), a leading retail marketing agency, today announced that Conn's has joined its growing list of retail partners that leverage the agency's CyberScholar digital platform to increase retail associate knowledge of home appliance (HA) and consumer electronics (CE) products.
Conn's employees now have direct access to product information from multiple manufacturers through the CyberScholar @ Conn's site, which is available to employees via the internet or over the retailer's intranet system. As a key component of the Conn's learning program, CyberScholar will help keep salespeople up to date on the latest HA and CE products.
"Creative Channel Services is proud to be partnering with Conn's," said
Andy Restivo, CEO and president of CCS. "This partnership expands CyberScholar's reach into a key regional retailer and opens up an effective new avenue of communication for our manufacturer clients to engage associates and enhance the customer experience for their brand."
"CyberScholar is a powerful and efficient resource that arms our employees with the latest product information," said
Brian Woods, executive vice president of merchandising at Conn's. "As a company that's built a reputation for superior customer service, Conn's is pleased to use CyberScholar to fortify our ability to deliver knowledgeable guidance to our customers."
The CyberScholar Retail network represents a digital community of more than 260,000 retail professionals in 13,000 store locations, who can use the program free of charge to learn about the products they sell each day. In addition, salespeople who participate in CyberScholar can earn chances to win thousands of dollars in cash and prizes. The CyberScholar.com site can be viewed at
Conn's Inc. (NASDAQ: CONN) is an electronics and appliance store chain headquartered in
Beaumont, Texas. Now a publicly owned corporation, it was founded in 1890 by
Edward Eastham as Eastham Plumbing and Heating Company. In 1934,
Carol Washington Conn, Sr. bought the company, changing its name to Conn Plumbing and Heating Company. Today, the chain has 71 stores in
About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency that improves sales and profitability for our manufacturer and retailer clients. Through the company's proprietary CyberScholar Retail Network®, exclusive retail partnerships, and national field marketing programs, CCS accelerates client sales performance by connecting brands with 13,000 stores and more than 260,000 plus retail professionals who recommend and sell products to up to 3,000,000 customers each day. Established in 1995 and headquartered in
Los Angeles, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (
omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Creative Channel Services, LLC