In July , Pepsi lowered its guidance for the year citing soft consumer demand in developed markets like North America, while input costs for commodities and fuel were rising. To offset these rising costs, Pepsi said it would implement previously announced incremental price increases. It forecast high-single-digit EPS growth on a core, 52-week basis, compared with a fiscal 2010 profit of $4.13 a share. Analysts at the time expected Pepsi to earn $4.50 a share for fiscal 2011, but the consensus has since dropped to $4.41. While demand in developed markets has waned somewhat, the opposite is true in emerging markets like Brazil, Russia and India where disposable income among consumers is growing. Pepsi's exclusive contract with Yum! Brands (YUM - Get Report) to serve Pepsi products in its restaurants also helps, particularly in the fast-growing market of China. Yum, which operates Taco Bell, Pizza Hut and KFC restaurants, last week matched quarterly profit expectations as continued strong performance in China drove year-over-year revenue growth of more than 14%.
As of earlier this year , Pepsi had been able to manage the risk of rising commodity costs better than Coca-Cola (KO - Get Report). Pepsi had turned to improved operational efficiencies and price increases to help offset those costs, but Chief Financial Officer Hugh Johnston conceded in April that pricing in the first half of the year "has not been what we would have liked or expected."