Granite City Food & Brewery Ltd. (Nasdaq: GCFB) is bringing its recipe for success to Detroit with the announcement that it is building a new Granite City Food & Brewery® in Troy, Michigan. The new restaurant, one of 27 in the chain, features a contemporary upscale design that will serve as an enhanced prototype for future restaurants. The new Granite City Food & Brewery will be located next to the PNC Bank Building at the corner of Big Beaver Road and I-75. The restaurant will be approximately 9,800 square feet and contain seating for 300 guests. Slated to open in mid-February 2012 the Troy location’s newly designed interior will feature a wrap-around bar which flows into an atrium, an exposed kitchen, and a central wood-fired pizza oven. In addition to more than 90 made-from-scratch menu items, there will also be regional favorites and locally sourced ingredients.
“Our concept is to combine an upscale dining experience and great service with reasonably-priced, high quality food and beverages,” said Steve Wagenheim, President and Founder. “People enjoy our cozy ambience and special offers such as our Mug Club, which help make the customer experience affordable and enjoyable. Troy is a great community and it is a privilege for us to be able to give back by providing jobs and, of course, a fantastic place to eat and enjoy hand-crafted brews.”
The Troy site was chosen several years ago prior to the recession. In May 2011, Granite City received a $9 million infusion of capital from CDP Partners along with $10 million in financing from Fifth Third Bank. The transaction brought the Company capital, additional management and several new, experienced board members including, Mike Rawlings, former President of Pizza Hut and current Mayor of Dallas, Texas, Lou Mucci, the former CFO of BJ’s Restaurants, Michael Staenberg, President of THF Realty, Fouad Bashour, Founding Partner of CIC Partners and Rob Doran, former Executive Vice President of McDonald’s. Rob Doran now serves as CEO of Granite City. Since CDP’s investment, Granite City has been developing growth plans and Troy was given the go ahead after significant vetting by management and the board.