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Gilt Groupe: Riding the Gilded Wave of Growth

Editor's note: This story is part of TheStreet's Tomorrow's Leaders Today series.

NEW YORK ( TheStreet) - Rob Deeming never stops moving. When he's not jetting between New York and London as the head of strategic projects at luxury discount site Gilt Groupe, Deeming can be found surfing in the Rockaways, playing soccer and hiking in the countryside.

"I tend to be running at 100 miles per hour every day," he said.

Fittingly, the 33-year-old Deeming has landed a job that requires this same level of intensity: Drumming up new business for Gilt, a fast growing e-commerce start-up launching a dizzying number of new verticals while fending off steep competition from rivals including Amazon's (AMZN - Get Report) and Nordstrom's (JWN - Get Report) RueLala.

But while Gilt is prized by bargain hungry women who rush online at noon each day to nab items like $700 Judith Ripka earrings and $200 Marc by Marc Jacobs skinny jeans for up to 60% off, Deeming said he wasn't drawn to the company by a love of designer apparel, but rather its massive growth potential.

After graduating from Nottingham University in the U.K., Deeming worked as a management consultant at Bain before attending Harvard Business School in 2005.

He spent the summer after his first year at business school at Apple (AAPL - Get Report) where he worked in the iTunes group.

Despite the prestige of working at the notoriously tight-lipped consumer electronics giant, Deeming said it wasn't a cultural fit.

"Apple was an amazing place to work but the issue was that there was so much secrecy it could get frustrating at times," he said. "You heard about products in the same way that the broader market did."

Another obstacle: An inability to move up quickly within the organization since high up execs tend to stick around.

"Apple doesn't seem like an organization where you'll fly through the ranks quickly and that's something I wanted to do," he said.

Returning to Cambridge, Mass. in the fall, Deeming began working on a new business with a fellow classmate that turned into Amuso, an online gaming service that made trivia games for social networks like Bebo and Facebook.
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