This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Craft Brew Founder Widmer Savors Results

Stocks in this article: HOOK

There are craft beer organizations that, because of Widmer's alignment with A-B, won't consider it craft. Since then, there have been disagreements about what size a brewery needs to be and what its output must be to be considered craft. Does this ever kind of gnaw at you?

Widmer: Not really. We don't focus on it that much.

Actually, it's interesting to me because we pay attention to it, obviously, and the definition of craft can be confusing. Now there's a really interesting discussion that I've become aware of that says the word "craft" is kind of a historic term and because the evolution of small breweries has created so many beer styles and business models, "craft" was a word that meant something and now doesn't.

If you tell consumers that Kurt and Rob were pioneers of the business and have been involved with brewing for almost 30 years and built our breweries brick by brick but aren't craft brewers, I think a lot of people would be confused by that. There really needs to be another word, or maybe it's just gotten to the point where there's no easy definition of what it is that we do.

After Pete Slosberg sold Pete's Brewing in the late 1990s and Fritz Maytag sold Anchor Brewing last year, the number of brewers that started at the same time as you and Kurt is dwindling. Does the experimentation make it easier to stay?

Widmer: Absolutely.

Kurt and I share a very small office, and our desks are head to head and, not too long ago, I could see him puzzling over something and he looked up and said "I think I'm the oldest guy in the craft beer biz." We kind of ran through the list and he's older than Ken Grossman of Sierra Nevada , and Fritz had retired, but I guess you could say we're some of the elders -- which is hard to say, but something we're proud of.

We still enjoy it and I think as long as it's fun -- and I can't imagine brewing beer, drinking beer and the beer biz not being fun -- then we feel kind of privileged to be in the business.

-- Written by Jason Notte in Boston.

>To contact the writer of this article, click here: Jason Notte.

>To follow the writer on Twitter, go to

>To submit a news tip, send an email to:


Follow on Twitter and become a fan on Facebook.

Jason Notte is a reporter for TheStreet. His writing has appeared in The New York Times, The Huffington Post,, Time Out New York, the Boston Herald, the Boston Phoenix, the Metro newspaper and the Colorado Springs Independent. He previously served as the political and global affairs editor for Metro U.S., layout editor for Boston Now, assistant news editor for the Herald News of West Paterson, N.J., editor of Go Out! Magazine in Hoboken, N.J., and copy editor and lifestyle editor at the Jersey Journal in Jersey City, N.J.
5 of 5

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs