This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Craft Brew Founder Widmer Savors Results

We're actually starting to see that the sessional beers that we try in the spring or summer have a year-round demand. Just for fun we did a Belgian table beer and that was 3.2% alcohol-by-volume. We did it at a Belgian beer fest where everyone used the same yeast and typically the beers were really big, and we thought we would go to the other end of the spectrum. It worked really well because in between those really strong beers, people really appreciated having a glass or two of the table beer we made. I think the pendulum has swung so far toward the super alcoholic, super exaggerated beers and it's kind of swung back.

You've taken one of the more unique approaches to the beer market after merging with Red Hook. What brought that decision about and how much input did you and Kurt have?

Widmer: It really ended up being about distribution, and it was a long path.

We had a relationship with Anheuser-Busch and we gained access to their very excellent logistics system through that and we'd always been friends with the folks at Red Hook. We started around the same time, they're right here in our backyard and we did some common brewing. We used their brewery in Portsmouth, N.H. One thing led to another, it just started a friendship and I guess you could say we dated and finally got married.

What kind of impact did the distribution deal with Anheuser-Busch have on the Widmer brand and its reach?

Widmer: We started using distributors not quite immediately, but before our alliance with A-B.

We used wholesalers and back in the day they used to be aligned with Coors or Miller or A-B or that kind of thing. What we saw over time was that the A-B guys were the most professional and when it came to taking care of the beer and beer freshness, everybody talked about it but nobody did it quite like the guys in the A-B system.

It sounds like a simple thing, picking up beer from a brewery and getting it to a dealer, but the wholesalers are kind of the unsung heroes. The A-B guys gave it tender, loving care and they have a nationwide network so communication was very easy. Being aligned with them has been awesome for the quality of our beer.

4 of 5

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,122.01 +15.31 0.09%
S&P 500 2,000.12 +0.10 0.00%
NASDAQ 4,569.6210 -1.0160 -0.02%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs