This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Craft Brew Founder Widmer Savors Results

How much does Portland itself help your brewing? Does being in a town that's already a great incubator for craft beer and breweries aid the creative process?

Widmer: It's fun to just do a little bit of a pub crawl here in Portland and be exposed to all kinds of unusual brewing techniques, styles and ingredients. We [recently] had the Fresh Hop Tastival and we're kind of uniquely positioned here where, within eight hours of getting our hops from the field, we are using them and all of our other Portland breweries are doing the same.

You've lived and brewed so close to a source of great hops for so long. Is it difficult to step outside the comfort zone and brew with perhaps not-so-fresh hops from other sources?

Widmer: We work with a fourth-generation hop grower and others here in the Willamette Valley, but we have no problem working with hop varieties from New Zealand and Europe.

One of the [advantages] we have, because we've been doing it so long, is that we're usually first in line when there's a new variety. Something that's not widely known -- and I'll put a plug in for my old alma mater, Oregon State University -- is that a lot of the really famous aroma hops like Cascade came out of OSU, and we work real closely with their ag department and their brewing department. We've had a lot of fun with different projects over the years.

They've made our X-114 and X-369. It's got that Cascady, citrusy character, and I just love the pine and the grapefruit and the tangerine flavor, but there are these interesting hops like the Nelson hops we got out of New Zealand that are melony and berrylike. Hop growers are excited to go down that path after there wasn't demand for those distinctive flavors for a while.

Seasonal beer wasn't a tool for the industry until your brewery came along. Now that we've hit fall and the Oktoberfest and pumpkin beers, what has it been like for you to watch that seasonal approach evolve?

Widmer: We like to remind people that we were the first U.S. brewery to offer four seasonal beers a year. Some of our beers we won't change, like our Oktoberfest has been basically the same since we started brewing it and that season has been very easy for people to get. You don't have to do too much explaining.

When you say "Oktoberfest," people picture beer halls and boots of beer and pretzels and things. Our winter seasonal has changed a couple of times over the years and that's our most popular season. There's a joke that the winter beers start popping up here in August.

3 of 5

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,979.13 +59.54 0.35%
S&P 500 1,986.51 +4.91 0.25%
NASDAQ 4,526.4820 -1.0320 -0.02%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs