Casual Male Retail Group, Inc. Opens Big And Tall DestinationXL™ (DXL™) Superstore In Warwick, RI
CANTON, Mass., Oct. 6, 2011 /PRNewswire/ -- Casual Male Retail Group, Inc. (Nasdaq: CMRG), the leading retailer of men's big and tall apparel, has opened a new DestinationXL in Warwick, RI. Located at 800 Bald Hill Rd, DXL is a new men's superstore catering to the many fashionable needs of today's big & tall man.
DXL is a unique, all-inclusive destination offering over 2,000 styles under one roof from CMRG's four existing apparel businesses, Casual Male XL, Rochester Big & Tall, Shoes XL and B&T Direct. The comprehensive selection of products is intended to appeal to the various lifestyles and socioeconomic groups across the big and tall market. In a "one-stop-shop" environment, our customers are willing to travel longer distances for a place that meets their entire apparel needs. DXL carries product assortments in big sizes: XL-7XL, tall sizes LT-6XLT and waist sizes 38-64.
Currently with nine other locations in Fairless Hills, PA; Murray, UT; Phoenix, AZ; Atlanta, GA; Schaumburg, IL; Houston, TX; Las Vegas, NV; Memphis, TN and Westport, CT, DXL stores offer a collection of good, better and best products merchandised by lifestyle. The company plans to open up to 11 DXL stores during the balance of 2011, another 20-30 stores during 2012 and approximately 100 stores over a four to five year period. Furthermore, the Company will soon formally launch a DXL website, with a multi-channel solution similar to the DXL store experience. The DXL website, with state-of-the-art functionality, will enable our customers to shop across all brands and product extensions with ease.
"DXL is an emerging and innovative retail offering that is attuned to our customers' needs and we are excited to open our first store in Warwick," says David Levin, President and CEO of CMRG. "Our customers seek choices, value, convenience and a unique shopping experience which DXL stores offer. We are confident that our success in other markets will be replicated here in Warwick."According to a Casual Male survey, size and selection are the number one reasons as to why men shop big and tall. The DXL experience features the most extensive assortment of big & tall selections in the U.S., including shoes in extended sizes. DXL stores carry a variety of brands and sizes from value-priced apparel to high-end luxury brands, including Casual Male XL's own private labels to well-known designer brands such as Polo Ralph Lauren®, Calvin Klein®, Tommy Bahama® and Cole Haan®.
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