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SED International Named Exclusive Distributor Of Emeril Lagasse’s Emeril Cutlery

Stocks in this article: MSO SED

SED International Holdings, Inc. (Amex: SED), a multinational supply chain management provider and distributor of leading computer technology, consumer electronics, small appliances, housewares, and personal care products, today announced the Company has signed a licensing agreement with Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) for exclusive distribution rights in North America to celebrity chef Emeril Lagasse’s branded cutlery collection, Emeril™ Cutlery. The agreement follows a licensing relationship initiated in 2010 with Sterling Home, a division of the SED Lehrhoff business segment.

The cutlery collection will be distributed through the SED Lehrhoff business segment, which includes small appliances, housewares and personal care products in the United States.

“The Emeril housewares line is constantly growing and teaming with SED for our distribution was the right move to support customer demand,” said Tony Cruz, Executive Vice President of Emeril Brand. “SED shares our focus on customer service and their strong distribution network makes them an ideal partner to service our U.S. distribution needs.”

Emeril™ Cutlery collection was created by Sterling Home and initially launched on the Home Shopping Network (HSN) in November 2010. Emeril™ Cutlery’s high user rankings have made this line of fine quality knives a consumer and industry favorite. In addition, SED will distribute Emeril-branded cutting boards, BBQ tools and textiles. SED’s distribution channel includes department and specialty stores as well as e-commerce, shopping and other premium channels, and the website.

“The Emeril brand has strong recognition in the housewares category and we are delighted to further the placement of this line through our extensive distribution network,” said Jonathan Elster, President and Chief Executive Officer of SED International. “We continue to integrate our SED Lehrhoff business with a broad array of offerings to enhance our line-card and further diversify our product mix. The Emeril line is an excellent addition to augment this segment and we look forward to servicing these broad channels with this highly recognizable name.”

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