Madison Avenue Advertising Walk Of Fame Announces 2011 Inductees

Today, beloved icons in the advertising world, Allstate’s “Mayhem” and the Coca Cola Polar Bears , along with fan favorite slogans “ What Happens Here, Stays Here” from the Las Vegas Convention and Visitors Bureau and “ What’s In Your Wallet” from Capital One, have been named the 2011 winners of the annual Madison Avenue Advertising Walk of Fame public vote. Additionally, the Kia Hamsters were named the Walk of Fame’s first ever “Rookie of the Year,” celebrating the newcomers’ quick rise into the hearts of consumers.

Both the icon and slogan winners will hold permanent positions on Madison Avenue Walk of Fame, the advertising industry's version of Hollywood and Vine.

“As always, this year’s vote was an extremely close race and we’d like to recognize all of our nominees for their great work,” said Matt Scheckner, executive director of Advertising Week. “Advertising has become such a huge part of American culture and consumers really identify with these icons and taglines. It’s truly amazing the creativity and intelligence that goes into the creation of these icons and slogans that become the face of their respective brands.”

This year’s winners join the 2010 inductees including The Michelin Man and the Vlasic Stork, whose banners will be unveiled today on Madison Avenue. The Madison Avenue Advertising Walk of Fame (located between 42nd and 50 ^th streets) was created by Advertising Week, the largest gathering of advertising, media and marketing professionals in North America. The Grand Central Partnership and Advertising Week organizers have brought the Walk of Fame to life with a combination of bronze plaques and permanent lamppost street banners on Madison Avenue.

Voting for the 2011 winners kicked off on September 9th, and ran through September 30 ^th.Since the annual Madison Avenue Advertising Walk of Fame public vote began in 2004, nearly 4 million votes have been cast.

The 2011 Walk of Fame winners join past years inductees: The AOL Running Man, The Budweiser Clydesdales, The Geico Caveman, Serta Sheep, Juan Valdez, the AFLAC Duck, Mr. Peanut, Tony the Tiger, the Pillsbury Dough Boy, M&M's, the Geico Gecko, Colonel Sanders, Orville Redenbacher, Chick-fil-A Cows, and the Kool-Aid Man.

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