Hooker Furniture’s Sam Moore Division Creates New Website

The Sam Moore division of Hooker Furniture (NASDAQ-GS: HOFT) has launched a new website reflecting the company’s direction toward fashion-forward, transitional styling and its custom-hand-crafted-in-America story.

“We’re excited to unveil a new website which we believe clearly communicates a fashion and quality leadership position and is extremely user-friendly for furniture shoppers, dealers and designers,” said Mike Delgatti, president of Hooker Upholstery. “We believe the educational information on the site will help shoppers in their decision-making process and enhance their shopping experience both online and offline.”

The Sammoore.com site, which has a similar look and feel to the Hooker Furniture website and features robust links to the company’s other branded websites and social media venues, is part of Hooker Furniture’s strategic plan to better integrate its wood furniture and upholstery divisions. Along with custom seating specialist Sam Moore, the upholstery division also includes upscale leather specialist Bradington-Young.

The websites’ Options section allows users to view and zoom in on a sample of the company’s over 500 fabric choices as well as all of its custom finish and nail head options. The sites’ Crafted in America section tells the Bedford, Va.-based company’s made-in-America since 1940 story. Other features include printable product tear sheets for every item, furniture care information , a What’s New section and the ability to download high resolution images.

“Our new website gives us a compelling way to showcase the custom fabric and frame capabilities that distinguish Sam Moore and to portray our new direction toward fresh, energetic, youthful, clean and inviting design,” said Frank Richardson, vice president of sales for Sam Moore.

Hooker Furniture is a complete home furnishings resource ranked among the top 10 largest publicly traded furniture companies. Major wood furniture product categories include home entertainment centers, home office furnishings, accent furniture, dining room sets, living room furnishings, bedroom sets, kitchen table and chairs, end tables, coffee tables, youth furniture and game furniture. Hooker Furniture’s seating companies include Bradington-Young, a specialist in upscale leather furniture, and Sam Moore, a specialist in chairs and sectionals with an emphasis on cover-to-frame customization. Please visit our family of Hooker Furniture corporate websites at www.hookerfurniture.com, www.envisionfurniture.com, www.bradington-young.com, www.sammoore.com and www.opusdesigns.com.

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