This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Covenant House Wins Aviva USA’s Street To School Campaign

Aviva USA today announced the winner of Status for Youth, an online campaign of the company’s Street to School commitment that asked people to donate their Facebook status for a day to one of four youth-focused charities. By receiving the most status donations, New York City-based Covenant House will receive $60,000 from Aviva USA to help shelter and care for homeless children.

“By selecting Covenant House as a partner in their Status for Youth campaign, our friends at Aviva USA reached out to our kids and sent a message they can never hear enough – ‘we care and we believe in you,’” said Kevin Ryan, Covenant House president. “This generous grant of $60,000 from Aviva USA will reach into the lives of hundreds of kids and help them with their education and job training. And the public awareness of the plight of homeless kids Aviva USA has helped to raise will bring more people to our mission, helping us save more lives.”

The three other participating charities – Adopt-A-Classroom, Boys & Girls Clubs of America and HELP USA – will receive $30,000, $10,000, and $5,000, respectively, based on the number of status donations each received during the contest.

In addition to the financial contributions from Aviva, each charity also benefited from the increased awareness that this social media program helped generate. The campaign generated more than 14,000 “likes” on Facebook, and more than 20,000 You Tube hits as people were motivated to learn more about Aviva’s Youmanity initiative. Each hit served to raise the visibility of each participating charity.

“Each person who donated their Facebook status through this special Street to School initiative made a positive impact on children in need,” said Chris Jones, Aviva USA’s chief marketing officer. “Connecting people to a cause is the concept behind Youmanity and how we intend to help at-risk youth. This fun competition created new supporters through a click of a mouse; it is just one of the many ways we are putting people before policies.”

The four participating charities were selected because each of their missions aligns with Aviva’s Street to School Program, a global philanthropic initiative that supports youth-focused charities. Through Street to School, Aviva plc’s goal is to help 500,000 children worldwide get off the streets and into school or professional training programs by 2014.

Youmanity is Aviva USA’s commitment to bring humanity back to the life insurance industry. Aviva USA – the U.S. division of Aviva plc, the world’s sixth-largest insurance company – has pledged to bring humanity back into the insurance business by providing the ideal blend of product knowledge with heartfelt empathy for customers.

To learn more, click on the links about Status for Youth and Youmanity.

About Aviva USA Aviva USA is a sales leader of indexed life insurance and indexed annuities. Headquartered in West Des Moines, Iowa, Aviva USA also has offices in Topeka, Kan., and Melville, N.Y. Aviva USA has approximately 1 million customers and employs more than 1,500 people across the country. Aviva USA is part of Aviva plc and can trace its presence in the United States back to 1896.

About Youmanity Youmanity is the belief that one person, you, can use an act of kindness – big or small – to make a difference. Through Youmanity, Aviva can inspire people to act, offer them the means to do so, and recognize their effort. You + Humanity = Youmanity. That's putting people before policies.

About Covenant House Founded in 1972, Covenant House is the largest privately funded agency in the Americas helping homeless kids, providing crisis care and ongoing support at 21 facilities, www.NINELINE.org , Covenant House NINELINE (1-800-999-9999) and www.covenanthouse.org



1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,985.61 +78.99 0.47%
S&P 500 1,972.83 +9.12 0.46%
NASDAQ 4,419.0340 +27.5710 0.63%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs