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TheStreet Open House

Superpages.com Mobile App Redesign Brings Easier Navigation And Voice Search (Graphic: Business Wire)

Superpages.com®, the local search expert, has released a complete redesign of its Superpages mobile application user-interface and search engine technology. The Yellow Pages by Superpages® app is easier to use than ever before with new single field auto-complete search, voice search and a category spinner. Consumers can search the Yellow or White Pages, find business information, maps, driving directions, consumer reviews, movie listings, and more.

“Spin it, Say it, Search it,” said Chris Folmar, director of mobile products at SuperMedia. “With the new features we’ve added, consumers can easily search and find information and insights on local businesses and retailers.”

With a flick of your finger, the new Superpages spinner will make quick work of browsing popular categories. The spinner is on the home page of the app and lets consumers spin to more than 75 popular Yellow Pages categories.

“The new Superpages app is a significant improvement over earlier versions,” said Greg Sterling, senior analyst Opus Research. “It’s smarter, easier to use and the scroll wheel is kind of addictive.”

In addition to the spinner, consumers can also search by voice. No more typing when on the go, consumers can now say what they’re looking for and search results appear, ordered by distance to the current location. When typing is needed, the single field search with auto-complete will guess what consumers are looking for and help complete the entry faster.

The android version of the app launched in July and users are saying: “much easier to use” – “voice search is a nice addition” – “easy navigation” – “seems to add more relevancy to the searches” – “I like the spinning wheel.” To read more great reviews visit your app store.

The Yellow Pages by Superpages applications are available on the iPhone® or iPod® Touch, and Google Android platforms, and the Superpages Mobile Web site at m.superpages.com, is available to use on nearly all mobile phones. The app will also be available for iPad® in the coming months.

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