Oct. 4, 2011
/PRNewswire/ -- Playboy Enterprises, Inc. is pledging to donate
Susan G. Komen
for the Cure® for every new Twitter follower it receives during the month of October. Each time a Twitter user follows Playboy at @playboy, the company will make a
donation to the Bunnies for the Cure Team – a group of more than 15 Playmates that will participate in the Race for the Cure in
March 24, 2012
. The team is comprised of several
Playmates, including: 2008 Playmate of the Year Jayde Nicole, Miss
Shera Bechard, Miss
Jaime Edmondson, Miss
Jessica Burciaga, Miss
Pilar Lastra and Miss
In October, new followers will not only help boost Playboy's charitable contribution to
Susan G. Komen
for the Cure, they'll also gain access to exciting opportunities and prizes. Select new Twitter followers will be chosen at random in October to win free subscriptions, signed photos, Playboy apparel, Playmate shout outs and more. Playboy's Twitter feed provides all followers with an inside look at the world of Playboy, including access to exclusive content, photos and videos; connection to Playmates and Playboy models; and a peek inside VIP Playboy events and parties.
Playboy is committed to the fight against breast cancer and looks forward to working with fans to raise money for this deserving cause. Playboy has long supported breast cancer initiatives, including Breast Health International and Bosom Buddies, a non-profit organization that educates and supports families of breast cancer patients.