Still, though, the main spotlight will be on the former Apple COO. "If Tim Cook exhibits some exceptional character or flair, it will be received positively, but there will likely be some backlash as people get nostalgic and compare him to Steve Jobs," explained Varitimos of Apple Investor. "This will subside as he finds his own pace and people accept his style."
Maybe, though, the focus should not be on Cook at all, according to Peridot's Brand. "The products are really what matters with Apple," he said. "Much has been made of the marketing genius of Jobs, but honestly, I think marketing is less important when the products are so strong."
"They essentially sell themselves, so I think Apple is fine with Tim Cook just getting the job done, regardless of whether he does it with less fanfare and attention than Jobs."
--Written by James Rogers in New York.>To follow the writer on Twitter, go to http://twitter.com/jamesjrogers. >To submit a news tip, send an email to: firstname.lastname@example.org.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV