The growth profile is enticing. The Russian TV ad market has increased at a compound annual rate (CAGR) of 14% from 2005-2011. This is expected to accelerate to 18% annually through 2013, moving Russia into the top 5 TV ad markets worldwide.CTC has internal opportunities as well. The firm plans to buy up 40 regional stations over the next few years to increase the penetration of all three of its networks, particularly DTV, which is expected to reach 80% of households by 2016. CTC has also mentioned the possibility of expanding its broadcast footprint into additional former Soviet countries such as Belarus and Ukraine, the latter of which is a sizable market.
A Russian Media Firm That May Actually Help Your Portfolio
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