BOCA RATON, Fla. (MainStreet) -- Two weeks ago, Target's aggressive promotion of its Missoni clothing line, which included sales online and at a pop-up store in midtown Manhattan, caused such a flurry of activity among customers that the discount retailer was forced to close the pop-up store when it ran out of merchandise. The activity also crashed Target's Web site.
There is no way a large retailer such as Target (TGT) should have problems like this, but nonetheless the crash happened, and small businesses relying on Web sales should take a lesson and prepare for particularly busy times or promotions.
|Small businesses can avoid Web site crashes such as Target suffered recently by outsourcing Internet and data servers to cloud technology.|
Mark Reino, CEO of Merit Mile, a communications consulting firm that describes its mission as helping companies grow, says small companies can have the same protections as large companies through cloud computing services.
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