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Cherokee Inc. Announces Two New Key Hires

Cherokee Inc. (NASDAQ: CHKE), a leading innovator and global marketer of fashion and lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world, announced today the hire of Sally Mueller as the Company’s Chief Brand Officer and Jamie Curtis as its VP Marketing. Both will be based in Cherokee’s new marketing office located in Minneapolis, Minnesota.

In this newly created position as Chief Brand Officer, Ms. Mueller will be responsible for building a highly-effective, world-class marketing and creative organization to identify opportunities for brand acquisitions while furthering the development of Cherokee’s new and existing businesses. In addition, on the business development front, Ms. Mueller will draw from her senior-level retailer experience to further enhance the Company’s brand visibility.

Ms. Mueller joins The Cherokee Group with over 24 years of experience at the Target Corporation, where she helped take the company from a regional discount retailer to an internationally recognized global brand. While at Target, Ms. Mueller spearheaded many initiatives including the “Sign of the Times,” “Design for All,” and “Go International,” each of which helped bring Target to the forefront of the global retail market.

“I have worked closely with Sally this past year as we have developed the new Global Vision for our Cherokee brand. Sally possesses the rare combination of creative and analytical skills that combined with her practical hands-on experience, presented a tremendous strategic opportunity for Cherokee,” said Henry Stupp, Chief Executive Officer of The Cherokee Group. “Sally’s many years of senior-level experience with our largest domestic partner, Target, along with her visionary work on numerous nationally and globally recognized brands, will be a critical part to the continued redesign and enhancement of the Cherokee’s group of brands. We look forward to working together as we deliver high-quality materials, marketing innovations and strategic opportunities that grow our business on a global basis. Hiring someone of Sally’s caliber as part of our team signals a new era in Cherokee’s long-term commitment and vision for our Company.”

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