This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Executives From Cisco, Coca-Cola, Corporate Executive Board And Edelman Digital Tackle What It Takes To Fulfill Brand Promise In The Age Of Social Media At DMA 2011

ARLINGTON, Va., Sept. 21, 2011 /PRNewswire/ -- Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services company, will convene a panel at the DMA 2011 Conference that addresses critical changes organizations must make in order to thrive in the age of social media.  Featuring new media experts from Coca-Cola, Cisco and Edelman Digital, the panel will explore the need for a new type of executive and the consequences if organizations maintain an outdated organizational structure.

WHAT Based on research issued by CEB and featured in Harvard Business Review, this session will explore the four hallmarks of successful social technology management with a special focus on one of those hallmarks: the new media Ringmaster.

Leading executives from Coca-Cola, Cisco and Edelman Digital will share the hard lessons they have learned as they've sought to increase their organization's new media IQ and how others can successfully catalyze change in marketing strategy and throughout the broader organization.  

WHEN Monday, Oct. 3rd 11:15 a.m. to 12:15 p.m.

WHERE Boston Convention and Exhibition Center, Boston, Mass.

WHY According to CEB's social media maturity survey administered to more than 500 organizations, only 10 percent of companies are seeing material business results from their social efforts.  To become and remain successful in the age of social and mobile technology, firms must develop and nurture a new set of skills and traits. The new media "Ringmaster" is critical to achieving results and fulfilling brand promise through high-speed decision making, integrative thinking and lean collaboration skills.

WHO Cisco, Jeannette Gibson, Social Marketing DirectorCoca-Cola Company, Michael Donnelly, Group Director, Global Communications Corporate Executive Board, Pat Spenner, Managing DirectorEdelman Digital (formerly Director of Social Media with H&R Block), Zena Weist, Vice President

FOR COMMENT: If you are a member of the media who would like to schedule a briefing with CEB or members of the panel either during the DMA conference or after it concludes, please contact Shannon Eckhart, or 571.303.4508.

About The Corporate Executive Board

By identifying and building on the proven best practices of the world's best companies, Corporate Executive Board (CEB) helps senior executives and their teams drive corporate performance. CEB offers comprehensive data analysis, research and advisory services that align to executive leadership roles and key recurring decisions.  CEB tools, insights, and analysis empower member companies to focus efforts, move quickly, and address emerging and enduring business challenges with confidence. CEB's client and member network includes 85 percent of the Fortune 500, 50 percent of the Dow Jones Asian Titans, and 70 percent of the FTSE 100.   It spans more than 50 countries, 5,300 individual organizations, and 225,000 business professionals. For more information, visit

Contact: Shannon Eckhart Corporate Executive Board 571-303-4508

SOURCE Corporate Executive Board

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.70 0.00%
FB $101.91 0.00%
GOOG $683.11 0.00%
TSLA $150.47 0.00%
YHOO $26.76 0.00%


Chart of I:DJI
DOW 15,660.18 -254.56 -1.60%
S&P 500 1,829.08 -22.78 -1.23%
NASDAQ 4,266.8370 -16.7550 -0.39%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs