“MediaCom came to TechTarget to build a custom social application that helps customers and prospects connect with each other as they are reading Dell content,” said Adam Potashnick, Global Media Director of MediaCom. “The Dell Social Reader gives buyers that opportunity. The fact that users can also tap into the larger IT Knowledge Exchange community at the same time was a real bonus,” continued Potashnick.
The Dell Social Reader is a social networking centerpiece of Dell’s global “The power to do more” advertising campaign, which launched this past summer with significant television, print, mobile, out-of-home and online presence. The campaign is spearheaded by New York-based MediaCom, a GroupM company.
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