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LifeVantage Announces That Donny Osmond Has Teamed With The Company As A Spokesperson For Protandim®, The Nrf2 Synergizer

Stocks in this article: LFVN

SALT LAKE CITY, Sept. 20, 2011 /PRNewswire/ -- LifeVantage Corporation (OTCBB: LFVN), maker of Protandim®, the Nrf2 Synergizer™ patented dietary supplement,  today announced that legendary entertainer Donny Osmond, popular among all generations and whose career spans over five decades, is now acting as spokesperson for the Company's flagship product, Protandim.

(Logo: http://photos.prnewswire.com/prnh/20090930/LIFEVANTAGELOGO)

Donny Osmond is famous for his music as well as his youthful appearance. Starring in one of the most popular Las Vegas shows, "Donny & Marie," and the oldest celebrity ever to win Dancing With The Stars, Osmond credits his youthful appearance to his dedication to healthy living, taking an active role in physical fitness and caring for himself. As part of his health regimen, Mr. Osmond has been taking Protandim for approximately two years at his doctor's recommendation and has experienced personal success with the supplement.

"I take Protandim daily," Osmond said. "I'm often asked to endorse products, but Protandim is the rare product I've chosen to share with others because I’ve experienced many health benefits and anti-aging results which I attribute to Protandim.”

Donny was introduced to LifeVantage and Protandim, the Nrf2 Synergizer, in 2009, and had his doctor review the dietary supplement before taking it.  Donny was then informed through his doctor that Protandim reduces oxidative stress and activates Nrf2, which up-regulates positive genes that are often called survival genes, and down-regulates negative factors, such as inflammation.

To this, Osmond said, "I believe Protandim is one of the reasons I look and feel as young as I do, so I'm eager to share the message about it with others."

"This is a great opportunity to get Protandim back on the national stage and to attract widespread media and consumer attention just as we did when Protandim was featured on ABC Primetime," said David W. Brown, President of LifeVantage Network. "We're extremely pleased Donny Osmond has joined LifeVantage as a spokesperson for our product. His frequent public appearances, combined with his popularity among all generations, make him the perfect voice for LifeVantage."

Douglas C. Robinson, LifeVantage Chief Executive Officer, added, "Our relationship with Donny Osmond is a significant step for our Company. Donny Osmond was acting as an informed consumer when he first took our product to his doctor who studied it and validated it and then recommended it to Donny. His personal experience, together with his celebrity status, should enable him to tell the world why activating Nrf2 and reducing oxidative stress, linked to numerous health conditions, is important."

About Donny Osmond

Donny Osmond's career in radio, television, film, singing, songwriting and performing on the Broadway stage has spanned more than five decades. Host of a worldwide syndicated daily radio show, he anchors entertainment reports on Good Morning America, special reports for Entertainment Tonight and is the 2009 Dancing With The Stars (37 million viewers weekly) champion. In addition to starring with his sister, Marie, in the Donny & Marie Show at the Flamingo Hotel & Casino on the Las Vegas Strip, now in its fourth year, he and his sister recently released their first CD together in 30 years, "Donny & Marie," which debuted at number 30 on the Billboard 200 Pop Albums chart and at number 7 on the country chart. Donny has over 150,000 followers on social media, with more joining every month. Donny and Debbie, his wife of 31 years, have five children and three grandchildren. For more information about Donny, visit www.donny.com.

About Protandim, the Nrf2 Synergizer

Protandim® is a clinically demonstrated supplement that provides substantial benefits for healthy aging. This patented Nrf2-activating therapy works in a very different way than conventional antioxidant supplements. Unlike vitamin- or carotenoid-containing products that have proven to be largely ineffective in reducing oxidative stress caused by free radicals, Protandim® is an indirect antioxidant therapy, which stimulates the body's production of its own powerful antioxidant enzymes and other stress-related gene products. Protandim® works at the cellular level, triggering cells to naturally increase production of protective antioxidant enzymes such as superoxide dismutase (SOD), catalase, and glutathione synthase, while decreasing production of pro-inflammatory signals.

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