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The Ford story has always been a tale of a company that eschewed a government bailout and pulled itself up by its bootstraps. And Ford has never been shy about telling it. Ford executives, from CEO Alan Mulally on down, have said regularly that the story has helped Ford sales.
A recent TV ad lets a Ford F150 buyer tell the story in his own words.
"I wasn't going to buy another car that was bailed out by our government," says the buyer, identified only as Chris. "I was going to buy from a manufacturer that's standing on their own: win, lose, or draw.
"That's what America is about is taking the chance to succeed and understanding when you fail that you gotta' pick yourself up and go back to work," Chris said. "Ford is that company for me."
Forget the bad grammar because, after all, written English and spoken English are two different languages. Also forget that Ford has decided for some reason to stage faux press conferences in its ads, perhaps to underscore their faux authenticity.
The point is that the country of Abraham Lincoln has not changed much. We like self-reliant people and companies who walked to school in bad weather, uphill both ways.
It remains to be seen if we also like a president who spent billions to bail out automakers GM and
Chrysler and, so far, did not get every penny back.
In comments on our story
"Obama Haters Shun GM: Reader Mailbag"
some readers tell us that they would never buy a GM vehicle again. Some vastly prefer Ford. But of course, even before 1929, the last time our economy collapsed, our country was split between Ford buyers and GM buyers.