No. 1 -- Apple's Antennagate
Probably the biggest non-apology in recent tech history was Apple's reaction to the outcry over its flawed iPhone 4 antennas.
Bloggers, general users and product reviewers like Consumer Reports called out Apple for its defective iPhone that lost signals when people held the device in their hand.Apple's response: First came the retort that people weren't holding the phone correctly, then there was the demonstration of rival phones that Apple claimed had antenna problems. Apple clearly didn't want to issue a huge product recall, which it would have had to do if it admitted there was a problem. So after fessing up to nothing unusual about the iPhone 4's reception the company gave out free bumpers and covers to help insulate the antennas. Not only did Apple never admit to a problem or announce a fix, it went on to sell another 50 million iPhones. --Written by Scott Moritz in New York.
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