No. 1 -- Apple's Antennagate
Probably the biggest non-apology in recent tech history was Apple's reaction to the outcry over its flawed iPhone 4 antennas.
Bloggers, general users and product reviewers like Consumer Reports called out Apple for its defective iPhone that lost signals when people held the device in their hand.Apple's response: First came the retort that people weren't holding the phone correctly, then there was the demonstration of rival phones that Apple claimed had antenna problems. Apple clearly didn't want to issue a huge product recall, which it would have had to do if it admitted there was a problem. So after fessing up to nothing unusual about the iPhone 4's reception the company gave out free bumpers and covers to help insulate the antennas. Not only did Apple never admit to a problem or announce a fix, it went on to sell another 50 million iPhones. --Written by Scott Moritz in New York.
To contact this writer, click here: Scott Moritz, or email: email@example.com. Follow Scott on Twitter at MoritzDispatch
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV