NII Holdings Unveils New Brand Identity Across Latin America

RESTON, Va., Sept. 19, 2011 /PRNewswire/ -- NII Holdings, Inc. (NASDAQ: NIHD), a differentiated provider of mobile communication services operating under the Nextel brand in Latin America, today announced the launch of a new brand identity across the region, which includes a new logo, tagline and graphic design. The new logo will unify the brand identity and enhance brand recognition across all five of the company's markets and is designed to appeal to NII's current customers while attracting new customers in support of the company's growth strategy.

(Logo: http://photos.prnewswire.com/prnh/20110919/FL70458LOGO )

The new logo and brand strategy will be launched today at a series of events for customers, business partners and media in Brazil, Mexico, Argentina, Peru and Chile.  The new NII logo will also be unveiled in the United States when NII participates in the opening bell ceremony for the NASDAQ Stock Market on September 21, 2011.

"The Nextel brand stands for superior quality and customer service across our markets, especially among businesses," said Steve Dussek, NII's chief executive officer. "We have earned our reputation as a premium service provider and a trusted partner by delivering differentiated and innovative products and services that help our customers be more productive.  As we pursue our plans of launching 3G networks and providing new products and services to expanded customer segments, it is the right time to refresh our brand identity with a new logo and brand strategy that better reflects our focus on connecting our customers and their world, not only in the workplace but wherever they are and whenever they need it," he added.

"The new slogan, 'Your world. Now' ('Tu mundo. Ahora' in Spanish and 'Seu mundo. Agora' in Portuguese) builds on the brand's existing business focus while emphasizing the relevance for personal as well as business use," said Greg Santoro, NII's executive vice president and chief marketing and strategy officer. "Our new visual identity uses connectors derived from the 'x' in the company's new logo that are meant to join ideas and focus attention. They express the professional and personal nature of our network and provide tremendous flexibility to deliver our message to customers while maintaining a clearly recognizable visual language that expresses how the brand connects customers to what's important to them," Santoro said.

Orange was selected as the dominant color for the new logo for its freshness and appeal, while a proprietary font was chosen to lend a contemporary feel. The NII Holdings, Inc. logo will change its design and color to coordinate better with the new Nextel brand graphic identity that will be used in the company's markets.

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