This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Standard Register Introduces Celebrate Health™ To Resource-strapped Marketers

Next week, Standard Register (NYSE: SR) will unveil its innovative Celebrate Health program as hospital marketers convene for the Society of Healthcare Strategy and Marketing Development’s (SHSMD) 2011 Annual Conference in Phoenix, Arizona September 14-17.

Designed to help hospital marketers save time and elevate their effectiveness in promoting national healthcare observances, Celebrate Health™ provides ready-to-use kits of marketing materials – posters, brochures, mailers and promotional items – that can be easily branded and produced in a matter of days.

There are more than 275 national healthcare observances that raise awareness for specific health topics and recognize the healthcare professionals that contribute to the quality of care. Observances give hospitals the opportunity to showcase their services and people through related health fairs and events.

“Today’s hospital marketers are being asked to play a broader, more strategic role in advancing relationships with patients, physicians, staff, benefactors and the community. Yet, rarely is there sufficient time or money to support their efforts. They’re expected to do more with less,” said Tom Gutman, director of marketing solutions for Standard Register Healthcare, a business unit of Standard Register.

“Celebrate Health gives them a cost-effective, turn-key solution that simplifies planning for key observances. It shortcuts the design and production processes providing professional marketing materials within days instead of weeks or months,” he explained.

Celebrate Health combines agency-quality design with content tied to the observance. A convenient, full-experience e-commerce site allows marketers to order the promotional materials they want and upload their logo. They have the option of using the editorial content as it is provided, or customize it to include information about hospital services and community events.

Celebrate Health is the first program in which Standard Register Healthcare is providing editorial content for its marketing customers. Dialog Medical, a wholly-owned subsidiary of Standard Register, provides patient education information as part of the informed consent process.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs