NEW YORK (
(GOOG - Get Report)
bought a big seat in the local dining market.
The Net search giant says it has acquired restaurant review publisher
for an undisclosed amount of money.
The move will give Google a popular guidebook franchise along with a big online dining discussion forum as it pushes further into the local advertising market.
"Zagat will be a cornerstone of our local offering," Google local business chief Marissa Mayer wrote in a
Zagat reviews feature a numerical rating as well as a composite opinion based on snippets of user surveys.
The move is a direct attack on upstarts, like review site
, local coupon specialist
and is a potential threat to restaurant reservation broker
. OpenTable shares fell 10% on news of the deal Thursday.
Google has been beefing up its local
daily-deal effort with Google Offers
and has been pushing its local search and location-based services on mobile devices as a way to capture more of the local advertising market.
Google shares were up 0.5% to $537 at midday Thursday.
--Written by Scott Moritz in New York.
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