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TheStreet Open House

TechTarget Launches SearchCloudSecurity.com And SearchCloudStorage.com To Help Technology Buyers Understand Cloud Computing Solutions

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces the launch of two new websites designed to bring needed information to technology buyers who are researching cloud versions of storage solutions and how to manage compliance and security in the cloud. These new sites, SearchCloudSecurity.com™ and SearchCloudStorage.com™, build on the Company’s existing portfolio of cloud and virtualization media by targeting the specific areas of cloud computing that are experiencing the most rapid growth and are in need of the most resources. They will complement the existing properties in the TechTarget cloud and virtualization portfolio which include: SearchCloudComputing.com™, SearchServerVirtualization.com™, SearchVirtualDesktop.com™, SearchVirtualStorage.com™, BrianMadden.com™, and the BriForum® conference.

TechTarget first launched cloud and virtualization media in 2006, when the technology was first emerging. Over the last 6 months, the TechTarget network has experienced an 80% increase in cloud computing related research activities. In a recent survey, 50% of respondents reported plans to implement new cloud solutions this year, however security and compliance concerns continue to be a top barrier to adoption. Additionally, 46% of the audience survey is either using or considering cloud storage services in 2011 (source: 2011 TechTarget Storage Purchase Intentions Survey).

Cloud storage is a data storage strategy that involves sending a copy of a company’s data to an off-site storage server, frequently hosted by a third-party service provider. SearchCloudStorage.com provides market news, product analysis and practical advice on choosing and managing cloud storage solutions, including: public cloud, private cloud, hybrid cloud, cloud backup and disaster recovery.

SearchCloudSecurity.com is a top resource for information security professionals who have a strategic or operational role in their enterprise’s cloud computing initiatives. The site provides news and technical content on securing many types of cloud computing deployment models and challenges, including: software as a service (SAAS), infrastructure as a service (IAAS), platform as a service (PAAS), security operations in the cloud, risk management, data governance and compliance. After maintaining compliance and developing a disaster recovery plan, the Survey found that securing the cloud is expected to see the largest spending increase in the next year.

“Cloud computing initiatives are reducing costs and finding new potential in technology organizations every day,” said TechTarget CEO, Greg Strakosch. “ SearchCloudStorage.com and SearchCloudSecurity.com have the editorial content, vendor resources, and peer-to-peer contributions needed to help the IT professionals make smarter purchase decisions and realize these benefits,” continued Strakosch.

About TechTarget

TechTarget, Inc. ( www.techtarget.com) (NASDAQ: TTGT) is a leading global technology media company with over 100 technology-specific websites, 10 million registered members, and more than 10 years of groundbreaking accomplishments. Our extensive editorial and vendor-sponsored content fulfills the needs of tech pros looking for in-depth coverage of technology topics throughout their buying process and positions us to meet the needs of technology marketers targeting qualified technology audiences. Outside of North America, TechTarget runs 23 websites and has offices in London, Mumbai and Beijing.

(C) 2011 TechTarget, Inc. All rights reserved. TechTarget, BriForum, and the TechTarget logo are registered trademarks of TechTarget. SearchCloudSecurity.com, SearchCloudStorage.com, SearchCloudComputing.com, SearchServerVirtualization.com, SearchVirtualDesktop.com, SearchVirtualStorage.com, BrianMadden.com are trademarks of TechTarget. All other trademarks are the property of their respective owners.



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