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Stater Bros. Announces America's Largest Supermarket Chain Sponsored Event

SAN BERNARDINO, Calif., Sept. 6, 2011 /PRNewswire/ -- Stater Bros. Supermarkets is proud to announce its title sponsorship of the largest car show on the West Coast as well as the largest Supermarket Chain sponsored event in America.  

(Logo: http://photos.prnewswire.com/prnh/20110131/LA39292LOGO)

The Stater Bros. Route 66 Rendezvous will be held from Thursday, September 15th through Sunday, September 18th along the historic streets of downtown San Bernardino.  This is the 15th straight year that Stater Bros. has been the title sponsor.

The 22nd Annual Stater Bros. Route 66 Rendezvous is expected to draw a record breaking attendance of over 500,000 car enthusiasts, and there will be 1,700 registered participants showcasing their classic cars, hot rods and custom vehicles, generating $44 million dollars for the local economy.

"During our 75th Anniversary Celebration Year, Stater Bros. is especially proud to once again support the annual Stater Bros. Route 66 Rendezvous," stated Jack H. Brown, Chairman of the Board and Chief Executive Officer of Stater Bros. Supermarkets. "We are happy to give back to the many car enthusiasts in the communities we serve by sponsoring this free nostalgic weekend for the entire family to enjoy."

The Stater Bros. "Family" Fun Zone will be located in the heart of the event at Court and "E" Streets in downtown San Bernardino with activities for the whole family to enjoy.  This exciting promotional area is free and will feature food sampling, interactive games, and community outreach booths. The Stater Bros. Court Street Stage will host live music throughout the event from a variety of famed artists such as The Fab Four Beatles Tribute Band, Rockabilly favorite Buzz Campbell, and the piano-pumping Neil Morrow.  

Stater Bros. is also sponsoring a celebrity autograph session featuring National Hockey League Hall of Famer Luc Robitaille and professional racing and stunt driver Tanner Foust.  For a schedule of events and full list of activities please visit: http://route-66.org.    

Stater Bros. was founded in 1936 in Yucaipa, California, and has grown steadily through the years to become the largest privately owned Supermarket Chain in Southern California and the largest private employer in both San Bernardino County and Riverside County, with annual sales in 2010 of $3.6 billion. The Company currently operates 167 Supermarkets, and there are over 18,000 members of the Stater Bros. Supermarket Family. Throughout the year 2011, Stater Bros. will be celebrating 75 years of proudly serving Southern California Families.

STATER BROS ... PROUDLY SERVING SOUTHERN CALIFORNIA FAMILIES FOR 75 YEARS

Contact: Susan Atkinson, Vice President Corporate Affairs, P.O. Box 150, San Bernardino, CA 92402, Phone: (909) 733-5038

SOURCE Stater Bros. Supermarkets

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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