SAN BERNARDINO, Calif.
Sept. 6, 2011
/PRNewswire/ -- Stater Bros. Supermarkets is proud to announce its title sponsorship of the largest car show on the West Coast as well as the largest Supermarket Chain sponsored event in America.
The Stater Bros. Route 66 Rendezvous will be held from
Thursday, September 15th
Sunday, September 18th
along the historic streets of downtown
. This is the 15th straight year that Stater Bros. has been the title sponsor.
The 22nd Annual Stater Bros. Route 66 Rendezvous is expected to draw a record breaking attendance of over 500,000 car enthusiasts, and there will be 1,700 registered participants showcasing their classic cars, hot rods and custom vehicles, generating
$44 million dollars
for the local economy.
"During our 75th Anniversary Celebration Year, Stater Bros. is especially proud to once again support the annual Stater Bros. Route 66 Rendezvous," stated
Jack H. Brown
, Chairman of the Board and Chief Executive Officer of Stater Bros. Supermarkets. "We are happy to give back to the many car enthusiasts in the communities we serve by sponsoring this free nostalgic weekend for the entire family to enjoy."
The Stater Bros. "Family" Fun Zone will be located in the heart of the event at Court and "E" Streets in downtown
with activities for the whole family to enjoy. This exciting promotional area is free and will feature food sampling, interactive games, and community outreach booths. The Stater Bros. Court Street Stage will host live music throughout the event from a variety of famed artists such as The Fab Four Beatles Tribute Band, Rockabilly favorite Buzz Campbell, and the piano-pumping
Stater Bros. is also sponsoring a celebrity autograph session featuring National Hockey League Hall of Famer
and professional racing and stunt driver
. For a schedule of events and full list of activities please visit:
Stater Bros. was founded in 1936 in
, and has grown steadily through the years to become the largest privately owned Supermarket Chain in
and the largest private employer in both
San Bernardino County
, with annual sales in 2010 of
. The Company currently operates 167 Supermarkets, and there are over 18,000 members of the Stater Bros. Supermarket Family. Throughout the year 2011, Stater Bros. will be celebrating 75 years of proudly serving Southern California Families.
STATER BROS ... PROUDLY SERVING SOUTHERN CALIFORNIA FAMILIES FOR 75 YEARS
Contact: Susan Atkinson, Vice President Corporate Affairs, P.O. Box 150, San Bernardino, CA 92402, Phone: (909) 733-5038
SOURCE Stater Bros. Supermarkets