DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, today announced that Dickey Broadcasting Company, Cumulus Media and Major League Baseball’s largest affiliate network—Braves Radio Network—have joined forces to deliver all Atlanta Braves broadcasts for home and away games with DTS Neural Surround Sound™ technology. These partnerships will deliver a fully-immersive and engaging listening experience to sports fans nationwide.
“At Cumulus, we set the standard for the next-generation radio broadcasting enterprise and we are very proud to deliver what we consider the best sounding baseball in America,” said Gary Kline, vice president of engineering and IT, Cumulus Media. “Working with DTS technology enables us to increase the quality and envelopment of the game for all of our listeners, so they feel like they’re sitting in the grandstands.”
Jon Kirchner, CEO of DTS, Inc., added, “Baseball on the radio is a special aural experience with a rich American history. The sounds of the game—a bat cracking against the baseball or a hushed murmur of the crowd as the ball is flying through the air toward the stands—are what pull sports fans to the edge of their seats and define the critical moments in a sports broadcast. We are committed to bringing the baseball fan even closer to the action with high-quality sound through innovative technology like DTS Neural Surround Sound.”
Built by licensee DaySequerra, the DTS Neural Surround gear is integrated on-site at Turner Stadium with the Atlanta Braves’ Radio Network mobile package. The DTS-based set-up enables the audio team to distribute immersive 5.1 surround sound over a stereo transmission path. Using the stereo format at the highest resolution possible, DTS Neural Surround Sound enables the Braves’ broadcast production team to preserve the integrity of the surround mix for a superior listening experience. For the sports enthusiast, every play will be transformed with clearly defined vocals and effects, and crisp high and low frequencies that create a more immersive sound experience.
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