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Phoenix New Media Launches Original Web Series "Let's Talk Honestly"

BEIJING, Sept. 2, 2011 /PRNewswire-Asia/ -- Phoenix New Media Limited (NYSE: FENG), a leading new media company in China ("Phoenix New Media", "PNM" or the "Company"), announces the premier of a new web-based talk show called Let ' s Talk Honestly on August 26, 2011.

Hosted by one of Phoenix Satellite TV's well-known talk show hosts, Mr. Linjia Yuchi, Let ' s Talk Honestly features a discussion panel of 15 guests consisting of twelve young women from various countries as well as three young men.  The topics will include lifestyle choices, fashion trends, and relationship issues, appealing to all young Chinese who face these issues daily. The uniqueness of the show's interactive nature not only incorporates audiences' input for the panel and topics selection, but also allows the audience to join the discussion by providing comments and questions via the video's discussion forum. In the first four days since its debut, Let ' s Talk Honestly has drawn over five million viewers, demonstrating its tremendous popularity. This original web-based talk show illustrates the Company's cutting-edge abilities in identifying popular trends and originating new content that directly appeals to China's internet population.  

Mr. Shuang Liu, Chief Executive Officer of Phoenix New Media, stated, "We believe the popularity of the show is further testament to our Company's strong innovative capabilities in video content production. The show combines the interactivity of the Internet portal with unique, high-quality video content further driving traffic and stickiness with our end-users and advertisers.   Let ' s Talk Honestly also represents our Company's efforts to increase female viewership through entertainment-focused video content tailored to them.

"In addition, we are pleased to effectively leverage the synergies between Phoenix Satellite TV and Phoenix New Media to produce high-quality, web-based original programming.  With Let ' s Talk Honestly and our other upcoming original programming we will continue to differentiate our video strategy from competitions.  Through these efforts, we believe Phoenix New Media will remain at the forefront of China's new media market."

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China.  Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, PNM enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. PNM's platform includes its ifeng.com channel, consisting of its ifeng.com website, its video channel, comprised of its dedicated video vertical and video services and applications, and its mobile channel, including its mobile Internet website and mobile Internet and value-added services ("MIVAS").

For investor and media inquiries please contact: Phoenix New Media Limited Matthew ZhaoTel: +86-10-8445-8883Email: ir@ifeng.com

ICR, Inc. Jeremy PeruskiTel: +1 (646) 405-4883Email: Jeremy.peruski@icrinc.com

SOURCE Phoenix New Media Limited

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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