This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

A Who's Who in the Hulu Bidding War

Stocks in this article: CMCSA NWS DIS GOOG YHOO AMZN

jason kilar tbi

Six companies submitted to informal bids for Hulu this week, according to sources.

About a dozen companies initially expressed interest.

The informal bids – expression of interest, really – came in between $500 million to $2 billion, with most in the upper end of that range.

Companies among the six include Yahoo, Amazon, and Google.

SK Telecom, which expressed interest at an earlier stage, did not bid.

Google, one of the six, is "hanging around the hoop."  Google has "some big ass ideas" for what it can do with Hulu, and CEO Larry Page is said to be a part of the process.

One rival bidder told us Google has to be considered the favorite to end up with Hulu, if only because it has so much cash to throw around.

Amazon is also a serious contender.  A source close to Hulu says Amazon is interested for two reasons. It plans to go beyond Amazon Prime as a vehicle for streaming movies and TV. It also plans to launch a tablet, and imagines that the Hulu brand will help market it. There's also the relationship between Amazon CEO Jeff Bezos and his former employee, Hulu CEO Jason Kilar.

Yahoo is very interested in Hulu. One source close to the company says the board is "not there yet," and might torpedo a deal. Another source says Yahoo cofounder and influential board member Jerry Yang is "neutral to positive" on the deal.

Apple was one of the dozen or so companies that initially took a look at Hulu, but it did not move into the latest round of bidding.

As expected, Microsoft was not involved in the bidding.

There remains a chance that News Corp and Disney will decide not to sell Hulu. ( Comcast is also an owner, but it has no vote.)

"These things are hard to come by," says a source, who points out that "traditional media companies" like News Corp and Disney are "oh-for-lifetime" when it comes to building successful new media properties like Hulu.

The reason Disney and News Corp would sell, meanwhile, has less to do with getting a pile of cash up front and more to do with selling Hulu to a company that put resources into making it a long-term viable competitor to Netflix – and thereby drive up online licensing fees.

Please follow SAI: Media on Twitter and Facebook.

Join the conversation about this story »

See Also:


Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,672.60 -141.38 -0.79%
S&P 500 2,051.82 -11.33 -0.55%
NASDAQ 4,757.8790 +7.4820 0.16%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs