SED International Holdings, Inc. (Amex: SED), multinational supply chain management provider and distributor of leading computer technology, consumer electronics, small appliances and cellular products, today announced that Eddie Lageyre, has joined the company as Senior Vice President, U.S. Purchasing. Mr. Lageyre will be based out of the new SED headquarters in Lawrenceville, GA and will report directly to Jonathan Elster, President and Chief Executive Officer.
“Eddie brings a wealth of experience to this role, with an extensive background as a wholesale distributor and direct-to-consumer and business-to-business reseller (e-commerce and retail),” said Jonathan Elster. “His knowledge of managing multiple categories across various revenue streams and sales channels for companies such as ArchBrook Laguna, PC Mall and TigerDirect make him uniquely qualified to lead the U.S. purchasing efforts for SED. This role is an important addition to the company, as it further strengthens our purchasing organization as we execute on aggressive product and vendor partner related initiatives in conjunction with our three-year strategic growth plan.”
“SED has solid relationships with industry leading vendors, and I look forward to building on these connections,” said Eddie Lageyre. “My background and experience make me well-suited to this role, and I am very excited for the opportunity to help SED continue to grow and thrive by maximizing current channel opportunities and creating new ones.”
Lageyre brings 18 years of purchasing experience in the industry to SED, during which he was directly responsible for a wide variety of businesses and channels. Prior to joining SED, he was vice president of merchandising at ArchBrook Laguna, LLC, where he was responsible for vendor relationships, as well as driving partnerships to effectively engage with the company’s sales force and its e-commerce and retailer customer base. Before that, he was a senior merchandising executive for OnSale.com, a wholly-owned subsidiary of PC Mall, where he was in charge of all aspects of the company’s e-commerce business and consumer merchandising. Lageyre began his career at TigerDirect, where he served in a number of key roles throughout his 15 years with the company, most recently as vice president of merchandising for PC hardware and peripherals.