In regard to the service platforms for up and (inaudible) to develop Garmin (ph) applications, under a strong pace. And so whereas corporations with vendors and international operators, on carbon emission reduction to promote sustainability. In order to provide superior customer service, we are innovating our service channels under audits to offer an enhanced user experience. We anticipate that these efforts in which the growing of the industry and the result in win-win situation for Chunghwa is part of news under customers.
Slide number seven, we illustrate our cloud computing business. Our cloud computing service, one of our new businesses, that has attracted considerable attention. This B to B to C initiative involves Chunghwa and its partners working together to offer a developing platform, hicloud PaaS or independence of their vendors to develop Cloud applications that are then provided to customers in the hicloud X small.
We’re also collaborating with governmental communication entities and the independence of their vendors to promote innovative cloud services under applications. We expect to have over 1,000 SME customers by the end of this year.
Slide number eight, demonstrates our service channel transformation initiative. As a service provider we are keen to focus on including the quality of all customer service. ECHP is the kind of name for that we are using to establish a brand new spectrum of disputed channels. E stands for user experience. In this innovative service channels we trend to create optimum user experience by communicating on the shared services with our customers. C stands for caring. We print or demonstrate our care by pleasing the dislocate (ph) and offering customized services to people of different ages and in different areas. H stands for holistic. We tend to offer integrated and diversify our telecom services up to customer use. P stands for top priority. We will provide the principle and quality services to retain customer royalty.