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SED International Holdings Strengthens Growing Operations In Latin America

SED International Holdings, Inc. (Amex: SED), multinational supply chain management provider and distributor of leading computer technology, consumer electronics, small appliances and cellular products, today announced the promotion of Ronell Rivera to Senior Vice President for Latin America. Mr. Rivera had served as the General Manager of SED Colombia, the operation he founded in 1997. He will report directly to Jonathan Elster, President and Chief Executive Officer of SED.

The Company also promoted Mauricio Arcila to General Manager of SED Colombia. Mr. Arcila has been with SED for nearly 15 years, during which time he has had increasing responsibilities and roles within the company’s purchasing and marketing departments. SED Colombia, a subsidiary of SED International, is a leading distributor of computers, printers, networking equipment, consumer electronics, and other finished goods to resellers in Colombia. Major vendor lines for the division include HP, Acer, Dell, Lenovo, Toshiba, Samsung and Microsoft.

“We are delighted to promote these talented individuals who have contributed to the growth of our business in Latin America. For the first nine months of fiscal 2011, we grew sales in Latin America by approximately 22% year-over-year, and we see exceptional opportunity to expand our business in the region, which currently represents in excess of 20% of our total revenues,” said Jonathan Elster. “Ronell is a dynamic sales and marketing executive who has played an integral role in SED’s efforts in the region, while Mauricio has deep knowledge of our products and business and has proven to be a proactive manager, focused on meeting company goals. We are confident that the advancement of these seasoned executives will strengthen our relationships and help to accelerate SED’s growth in Latin America.”

“It has been an honor to lead the SED Colombia team,” said Ronell Rivera. “Their commitment and dedication to excellence has made SED a leader in sales and profitability in the Colombian market. Mauricio was a vital part of this success, and I am confident that he is the right person to lead this team and operation going forward. I am excited to embark on my new role and look forward to working with the entire SED Latin America team to position the company for continued growth and profitability in the region.”

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