Doremi Cinema will provide the digital servers for the digital cinema deployment. NEC Display Solutions of America (NEC), a leading provider of commercial LCD display and projector solutions, will provide the digital cinema projectors, in conjunction with Ballantyne Strong, Inc. (NYSE Amex: BTN), NEC’s digital projection system master reseller. Strong Technical Services, Inc., Ballantyne’s service group, will handle all installations and continued maintenance and remote monitoring from their state-of-the-art Network Operations Center in Omaha.
As announced previously, Marcus Theatres signed a master license agreement with CDF2 Holdings, LLC, a subsidiary of Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) to deploy digital cinema systems in approximately 630 first-run screens at 47 company-owned locations. The agreement includes 64 previously installed systems. The costs to deploy this new technology will be covered primarily through the payment of virtual print fees (VPF) from studios to implementation companies. Cinedigm, the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying virtual print fees (VPF) agreements with the studios, as well as administering the VPF program.
When completed, state-of-the-art digital projection technology will be offered at virtually all screens operated by Marcus Theatres. Installation of the first systems is underway, with the balance scheduled to be completed by the end of September 2011.“By joining with these four leading digital cinema companies, we have assured that our guests can experience the pristine visual presentations digital cinema offers,” said Bruce J. Olson, president of Marcus Theatres. “Benefits of digital cinema include the ability to offer the latest technology enhancements in picture resolution and digital projection speeds, as well as higher quality resolution to enjoy dramatic special effects and impeccable camera shots. Digital cinema technology will also enable us to offer more presentations of live and recorded alternate content and add more 3D systems to the 104 screens we already operate.”