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IncrediMail's CEO Discusses Q2 2011 Results - Q&A Transcript

IncrediMail Ltd. ( MAIL)

Q2 2011 Earnings Conference Call

August 15, 2011 10:00 AM EST


Josef Mandelbaum – CEO

Yacov Kaufman – CFO


Nick Halen – Sidoti & Company

Jay Kumar – Midsouth

Question-and-Answer Session


Ladies and gentlemen, at this time, we will begin the question-and-answer session. (Operator Instructions). The first question is from Nick Halen of Sidoti & Company. Please go ahead.

Nick Halen – Sidoti & Company

Hi, guys. How are you doing?

Josef Mandelbaum

Hi Nick. How are you doing?

Nick Halen – Sidoti & Company

Good. First question; I was just wondering if you can give us a little bit more details on what exactly Smilebox’s products are, and, I guess, are they kind of standalone products you guys are going to incorporate or something that can be used in conjunction with your existing email product?

Josef Mandelbaum

It’s a standalone product. I mean, we may market it ultimately to our members and to our existing client base, but it’s a standalone product. Essentially what it does, this allows you to take your photos wherever they maybe and virtually create a unique creation out of this that you can then – which helps you connect with family and friends in a really simple, easily used fashion. And they’d like to say put the smile on everybody’s heart.

So basically it’s like a slideshow with really creative content with music in the background that you can share on Facebook, you can share via email, you can share via Smilebox, and – essentially they have significant amount of people are using it today. As we mentioned, over 15 million installed to date and it really fits in the photo sharing plus photo personal expression bucket.

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