This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

10 Brand Names Gone, But Not Forgotten

As kids, many of us guzzled soda. It is no surprise then that cola brands trigger warm, fuzzy (and fizzy) memories.

Pepsi (PEP - Get Report) tapped into such nostalgia recently when it made Pepsi Throwback and Mountain Dew Throwback, packaged with retro labeling and a made with real sugar instead of high-fructose corn syrup (just like in the olden days).

Other brands we may recall fondly from years past include Shasta, RC Cola (now owned by the Dr Pepper Snapple Group (DPS - Get Report)) and White Rock (which always makes us think of grandmothers and ginger ale).

So why our focus on Tab? It started the diet cola craze, for one (advertising slogans included: "A Beautiful Drink for Beautiful People" and "One Calorie -- Beautiful)."

The familiar pinkish can with simple white lettering has become a symbol of the 1970s aesthetic. TV shows and movies set during his era very often include a can somewhere in the scenes to add a touch of period-piece verisimilitude.

Alas, Tab in its original form had a hard fall from '70s stardom.

To start with, there was that whole cancer thing. To produce a tasty but low-calorie beverage, Tab included the artificial sweetener sodium saccharin. Tests on lab rats (that years later were debunked) led to a scare that the chemical could cause cancer. Those concerns led to mandatory, off-putting warning labels. (The FDA relented on the labels and admitted it goofed regarding saccharine in 2000.)

The bigger problem was the global power of the Coca-Cola (KO - Get Report) name. Soon after its introduction in 1982 a product called Diet Coke became the soda standard for calorie-counters, and the company focused on it rather than its older Tab product.

Tab, which hit shelves in 1963, never regained its popularity. As more and more diet drinks hit the marketplace it became a bit of a footnote to the cola wars.

Nevertheless, it is still available in the U.S. if your grocer is inclined to carry it (something the website has started a petition to encourage). There is even a Tab Energy Drink launched by Coca-Cola in 2009. Within a year, it was deemed an underperformer and now is found in only a handful of countries, among them Canada, Fiji, Mexico and New Zealand.

6 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
TWX $75.63 1.11%
AAPL $93.24 -0.41%
AXP $63.92 -0.53%
DPS $92.98 0.26%
DRI $62.97 -1.50%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs