This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

10 Brand Names Gone, But Not Forgotten

BOSTON ( MainStreet) -- Old brands never die -- they just fade away until someone figures a way to capitalize on the nostalgia for them.

From candy to retailers, even the biggest names can fall out of favor. Some disappear forever while others just become harder to find.

Eventually -- if enough folks start playing "remember when?" -- someone will take notice and try to cash in.

Remember Narragansett Beer? Rhode Island-based Narragansett Brewing opened for business in 1890. In 1981, the original Cranston brewery was closed and due to poor management by Falstaff (which had bought the brand in 1965) andproduction came to a near stand-still. In 2005, Mark Hellendrung, former president of Nantucket Nectars, along with a group of investors, bought the brand back from Falstaff.

A similar East Coast treat, the sweet, concentrated syrups marketed since the 1930s as Zarex (with a Zebra mascot) were once hugely popular, then all but vanished. That is, until a new generation of owners brought it back to store shelves.

Last year, Racebrook, a New York-based private equity firm and auction specialist, announced it was selling off 150 "classic American brands" it had acquired over the years. Among them were Handi-Wrap, Victrola, American Brands, Meister Brau, Braniff International and Shearson (as in Shearson Lehman, which begat Lehman Bros., which begat financial chaos in 2008).

"In recent years, there has been renewed interest around the world in branding that evokes nostalgia," John Cuticelli, CEO of Racebrook, said in a statement at the time of the auction. "These brand names have been, and will become again, globally recognized by consumers."

Roughly a third of the names at that auction found buyers.

There are probably hundreds of long-gone or hard-to-find brands, products and businesses that trigger happy memories and remind us of "back in the day." Here are 10 of the most talked-about:

1 of 11

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $122.77 0.00%
AXP $74.92 0.00%
DPS $77.64 0.00%
DRI $72.31 0.00%
FL $68.81 -0.89%

Markets

Chart of I:DJI
DOW 17,568.53 -127.94 -0.73%
S&P 500 2,079.65 -12.01 -0.58%
NASDAQ 5,088.63 -48.8540 -0.96%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs