This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

5 Ways It's Already Holiday Shopping Season

Stocks in this article: M DDS WMT S LOW SKS TGT

The Halloween candy is out.
It's not everywhere yet, but that's how it starts. A convenience store here, a health and beauty supply store there, a little space in the seasonal aisle of a local SuperValu (SVU) subsidiary later and you're knee deep in "fun sized" Snickers and packs of Smarties seconds after the last Labor Day traveler gets home.

"The advantage for Halloween goods to be out early is that there's so much shopping for back-to-school that some retailers feel like even if they don't buy it now, they'll see it," says Daniel Butler, vice president of retail operations at the National Retail Federation. "They'll remember seeing it at that store and go back and get it."

Retailers and candy companies such as Hershey (HSY), Tootsie Roll (TR) and Kraft (KFT) have good reason to sweeten the pot early. Halloween candy alone is a $1.8 billion industry, according to the NRF. That's almost double what was spent on adult halloween costumes last year, more than double what was spent on children's costumes and nearly $150 million more than Americans spent on Halloween decorations. No amount of sugar and preservatives can give Halloween candy a longer shelf life when supermarkets need the aisle space for Thanksgiving offerings and everyone else is clearing the shelves for candy canes and red-and-green Hershey's Kisses and M&Ms.

"Sales for Halloween drop off immediately the day after Halloween," Butler says. "It's not like Christmas stuff, where you still have some selling in the days after the Christmas holiday."

2 of 6

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs