The Halloween candy is out.
It's not everywhere yet, but that's how it starts. A convenience store here, a health and beauty supply store there, a little space in the seasonal aisle of a local SuperValu (SVU) subsidiary later and you're knee deep in "fun sized" Snickers and packs of Smarties seconds after the last Labor Day traveler gets home.
"The advantage for Halloween goods to be out early is that there's so much shopping for back-to-school that some retailers feel like even if they don't buy it now, they'll see it," says Daniel Butler, vice president of retail operations at the National Retail Federation. "They'll remember seeing it at that store and go back and get it."
Retailers and candy companies such as Hershey (HSY), Tootsie Roll (TR) and Kraft (KFT) have good reason to sweeten the pot early. Halloween candy alone is a $1.8 billion industry, according to the NRF. That's almost double what was spent on adult halloween costumes last year, more than double what was spent on children's costumes and nearly $150 million more than Americans spent on Halloween decorations. No amount of sugar and preservatives can give Halloween candy a longer shelf life when supermarkets need the aisle space for Thanksgiving offerings and everyone else is clearing the shelves for candy canes and red-and-green Hershey's Kisses and M&Ms."Sales for Halloween drop off immediately the day after Halloween," Butler says. "It's not like Christmas stuff, where you still have some selling in the days after the Christmas holiday."
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV