SAN FRANCISCO, Aug. 8, 2011 /PRNewswire/ -- Esurance, the direct-to-consumer personal car insurance company, today announced that the company donated $50,000 to The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, and questioning (LGBTQ) youth.
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Esurance recently launched the charitable giving campaign on its Facebook page. For each new "Like," the company donated $10 to The Trevor Project to help support the Trevor Lifeline, a 24/7 crisis intervention phone hotline offering free and confidential suicide prevention counseling to youth nationwide.With Twitter and Facebook support from The Trevor Project itself, and the mentions from celebrities such as Perez Hilton, Jonathan Knight of New Kids on the Block, and others spreading the word, Esurance quickly reached its stated goal of $50,000. To thank fans who generously supported the campaign, Esurance created a video tribute that features individual employees from the company's Dallas, Sacramento, San Francisco, Sioux Falls, and Tampa offices. The employees thank the Facebook community for their help in reaching their donation goal, and discuss the company's commitment to The Trevor Project. To view the video, please go to http://blog.esurance.com/trevor-project-thank-you/ Esurance was one of the first companies to offer car insurance discounts to domestic partners who list on the same policy, and has earned a 100% rating on the Human Rights Campaign's Corporate Equality Index four years in a row. The company also promotes and sponsors Pride events around the country. For more information on Esurance's diversity and inclusion initiatives and community involvement, visit its Diversity and Inclusion page. About Esurance® Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.