This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The Most Popular Back-to-School Brands

NEW YORK ( MainStreet) -- Back-to-school shopping is in full swing, but which retailers are likely to see repeat customers year after year?

To find out, we consulted Brandz Rankings, an annual report put together by Millward Brown, a global agency that specializes in brand equity research.

We examine Millward Brown's Brandz Rankings, an annual report that ranks companies' back-to-school brand loyalty.

Millward Brown bases its rankings on a formula that combines the value companies put on their brands in earnings reports with the perceptions of more than 2 million consumers in markets around the world. These consumers were surveyed over the course of the year, and the agency factors in a brand's growth potential.

Whether you're hitting the books or just the mall to shop for your kids, read on to see if the eight most popular back-to-school brands happen to be on your list.

Best for technology: Apple (AAPL)
Overall ranking: No. 1
Estimated brand value: $153.3 million
Brand value change over past year: 84%
Apple isn't just a favorite for laptops and other electronics. It was actually named best brand overall, beating search engine Google (GOOG - Get Report) for the first time in four years. Millward Brown attributes Apple's rise to the growing popularity of its iPhone and iPad.

Best brand for apparel: Nike (NKE)
Overall ranking: No. 57
Estimated brand value: $13.9 million
Brand value change over past year: 10%
Nike increased its brand loyalty this year by using technology to get consumers' attention. For instance, it launched the app True City that provided users with product information and served as a travel guide. According to Millward Brown, Nike's " Write the Future" campaign, launched during the World Cup, successfully associated the brand "with the prowess of World Cup athletes and the event's driving excitement, competitiveness, spectacle and universal appeal."

Runner-up apparel brand: H&M
Overall ranking: No. 62
Estimated brand value: $13 million
Brand value change over past year: 7%
Just inched out by Nike, H&M's popularity, according to Millward Brown, is due to its collaborations with such well-known designers as Karl Lagerfield and celebrities including Madonna, David Beckham and Kylie Minogue. Its relatively reasonable price point doesn't hurt either.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
GOOG $693.01 0.00%
V $77.24 0.00%
AAPL $93.74 0.00%
FB $117.58 0.00%
TSLA $240.76 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs